GOOG  Google Inc.

Exchange

NASDAQ

Sector

Technology

Industry

Computer Software: Programming, Data Processing

Market Cap.

575.60B

Competitive Advantage over the past 10 years

GOOG likely has a competitive advantage which prevents other companies from entering or competing in their industry. This could be strong branding, the ability to keep costs low, or some other characteristic that is hard to replicate. Look at future prospects to determine its sustainability.

$23.34 of every $100 of Revenue have been pure profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in December
2007200820092010201120122013201420152016
Net Income 4.20B 4.23B 6.52B 8.51B 9.74B 10.79B 12.21B 13.93B 16.35B 19.48B
divided by
Revenue 16.59B 21.80B 23.65B 29.32B 37.91B 50.18B 59.83B 66.00B 74.99B 90.27B
Net Profit Margin 25.33% 19.39% 27.57% 29.01% 25.69% 21.50% 20.42% 21.10% 21.80% 21.58%

Strong Pricing Power over the past 10 years

GOOG has maintained substantial gross margins, suggesting that they have been able to set prices without consideration of the cost of goods sold. This potentially leaves flexibility in inflationary environments to raise prices on consumers and maintain profitability.

$61.29 of every $100 worth of sales have been Gross Profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in December
2007200820092010201120122013201420152016
Gross Profit 9.94B 13.17B 14.81B 18.90B 24.72B 29.54B 33.97B 40.31B 46.83B 55.13B
divided by
Revenue 16.59B 21.80B 23.65B 29.32B 37.91B 50.18B 59.83B 66.00B 74.99B 90.27B
Gross Margin 59.93% 60.44% 62.61% 64.47% 65.21% 58.88% 56.78% 61.07% 62.44% 61.08%

Medium Capital Intensity over the past 10 years

GOOG has used a reasonable amount of their financial resources to invest in facilities and equipment required to produce its goods and services. This isn't perfect, but it shouldn't be an area of concern unless this number is strongly trending upwards.

49.03% of Profits are being spent on Capital Expenditures, like Property, Plant, & Equipment, required to run the business.
Figures in USD. Fiscal year ends in December
2007200820092010201120122013201420152016
Capital Expenditure 2.40B 2.36B 809.89M 4.02B 3.44B 3.27B 7.36B 10.96B 9.92B 10.21B
divided by
Net Income 4.20B 4.23B 6.52B 8.51B 9.74B 10.79B 12.21B 13.93B 16.35B 19.48B
Capital Expenditure Ratio 57.16% 55.80% 12.42% 47.24% 35.31% 30.34% 60.24% 78.68% 60.65% 52.43%