RUSHA  Rush Enterprises Inc.

Exchange

NASDAQ

Sector

Consumer Durables

Industry

Automotive Aftermarket

Market Cap.

1.077B

Highly Competitive Industry over the past 10 years

It's likely that RUSHA is in an industry with low barriers to entry, spurring high competition. If Gross Margins are at least satisfactory, it's likely RUSHA invests heavily in R&D and Sales, General & Administrative expenses.

Only $1.63 of every $100 of Revenue have been profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in December
2002200320042005200620072008200920102011
Net Income -1.74M 8.83M 16.92M 44.63M 58.79M 51.49M 28.87M 5.88M 31.28M 55.21M
divided by
Revenue 757.15M 815.33M 1.09B 1.86B 2.35B 2.03B 1.65B 1.24B 1.50B 2.58B
Net Profit Margin -0.23% 1.08% 1.54% 2.39% 2.50% 2.54% 1.74% 0.47% 2.09% 2.14%

Inconsistent Gross Profit Margins over the past 10 years

RUSHA has good gross profit margins, however inconsistency of these margins is a cause for concern. Look at reasons for this inconsistency to determine the likelihood of future sustainability.

$25.70 of every $100 worth of sales have been Gross Profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in December
2002200320042005200620072008200920102011
Gross Profit 141.21M 153.25M 185.14M 282.69M 352.67M 352.07M 296.71M 225.09M 284.89M 2.58B
divided by
Revenue 757.15M 815.33M 1.09B 1.86B 2.35B 2.03B 1.65B 1.24B 1.50B 2.58B
Gross Margin 18.65% 18.80% 16.91% 15.16% 15.00% 17.34% 17.93% 18.16% 19.02% 100.00%

High Capital Intensity over the past 10 years

RUSHA spends large amounts of capital buying new equipment or investing in new facilities to stay competitive. Over the long term, those costs may have to be fuelled by debt. Look at the growth of Shareholders' Equity to see if this strategy is having a positive or negative impact.

286.72% of Profits are being spent on Capital Expenditures, like Property, Plant, & Equipment, required to run the business.
Figures in USD. Fiscal year ends in December
2002200320042005200620072008200920102011
Capital Expenditure 16.53M 18.77M 44.57M 65.80M 116.11M 65.27M 68.16M 50.49M 84.30M 148.54M
divided by
Net Income -1.74M 8.83M 16.92M 44.63M 58.79M 51.49M 28.87M 5.88M 31.28M 55.21M
Capital Expenditure Ratio -947.59% 212.62% 263.45% 147.45% 197.50% 126.75% 236.13% 858.00% 269.49% 269.04%