AAPL  Apple Inc.

Exchange

NASDAQ

Sector

Technology

Industry

Computer Manufacturing

Market Cap.

753.67B

Competitive Advantage over the past 10 years

AAPL likely has a competitive advantage which prevents other companies from entering or competing in their industry. This could be strong branding, the ability to keep costs low, or some other characteristic that is hard to replicate. Look at future prospects to determine its sustainability.

$20.81 of every $100 of Revenue have been pure profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in September
2007200820092010201120122013201420152016
Net Income 3.50B 4.83B 8.24B 14.01B 25.92B 41.73B 37.04B 39.51B 53.39B 45.69B
divided by
Revenue 24.01B 32.48B 42.91B 65.23B 108.25B 156.51B 170.91B 182.80B 233.72B 215.64B
Net Profit Margin 14.56% 14.88% 19.19% 21.48% 23.95% 26.67% 21.67% 21.61% 22.85% 21.19%

Satisfactory Pricing Power over the past 10 years

Consistency is vital. AAPL has been able to maintain gross margins fairly consistently, which is a strong indication of their ability to raise prices with inflation. This potentially leaves flexibility in inflationary environments to raise prices on consumers and maintain profitability.

$38.75 of every $100 worth of sales have been Gross Profit, on average over the past 10 years.
Figures in USD. Fiscal year ends in September
2007200820092010201120122013201420152016
Gross Profit 8.15B 11.15B 17.22B 25.68B 43.82B 68.66B 64.30B 70.54B 93.63B 84.26B
divided by
Revenue 24.01B 32.48B 42.91B 65.23B 108.25B 156.51B 170.91B 182.80B 233.72B 215.64B
Gross Margin 33.97% 34.31% 40.14% 39.38% 40.48% 43.87% 37.62% 38.59% 40.06% 39.08%

Low Capital Intensity over the past 10 years

AAPL has consistently used a small portion of their Net Income buying new equipment or investing in new facilities. This indicates that AAPL may require minimal investment to stay competitive. This leaves them with extra money to spend on growing their business and potentially buying back stock.

22.07% of Profits are being spent on Capital Expenditures, like Property, Plant, & Equipment, required to run the business.
Figures in USD. Fiscal year ends in September
2007200820092010201120122013201420152016
Capital Expenditure 986.00M 1.20B 1.14B 2.01B 4.26B 9.40B 9.08B 9.81B 11.49B 13.55B
divided by
Net Income 3.50B 4.83B 8.24B 14.01B 25.92B 41.73B 37.04B 39.51B 53.39B 45.69B
Capital Expenditure Ratio 28.20% 24.80% 13.89% 14.31% 16.43% 22.53% 24.51% 24.84% 21.52% 29.65%