Frequently Asked Questions

What is value investing?

Value investing is a methodology to buy a stock at less than its intrinsic value. A stock's intrinsic value can be estimated by analyzing its financial statements from a variety of perspectives.

The goal of value investing is to buy stocks that are fundamentally undervalued, usually by a margin of at least 30-50%. Essentially, buying a dollar for the price of $0.50. Vuru is based on these principles and enables any investor to approach the market in the same way as a professional value investor.