The Vuru Philosophy
The way we approach the stock market is different than most. These are the fundamental principles we follow:
- Understanding the business behind the stock is the first and most important step in any investment decision.
- Emotions should not affect decisions to buy or sell, only objective analysis.
- The market price of a stock has no impact on its value.
- Over the long term, value investing is the best way for the self-directed investor to maximize gains and minimize losses.
"There are no bad days in the market. When the market is down, you've got bargains, and it's lovely to think of what you are buying at low prices. When the market is up, the bargains have gone, but you're rich." - Bruce Greenwald
"Investors should try to be fearful when others are greedy and greedy when others are fearful." - Warren Buffett
We apply these principles in our own personal portfolios and we believe that every investor should do the same. We've built Vuru to enable every investor to make sense of a stock's fundamentals and to understand the intrinsic value behind their investments.
- Yoseph West, CEO of Vuru
Vuru is proud to be a Wave company!
In August 2012, Vuru was acquired by Wave, the makers of free online accounting software and small business online payroll software. The combination of technologies and resources will allow both product groups to grow faster and better, and provide ongoing innovations to their companies. Follow the Wave and Vuru story on the Wave blog.